Knowledge.

In today’s competitive B2B environment, putting the customer first is no longer optional—it’s essential. Organizations that embrace a customer-centric culture build stronger relationships, foster loyalty, and unlock sustainable growth. But how do you make this shift effectively? In this article, we explore practical steps and strategies to prioritize your customers and create lasting business value.

The B2B sector is poised for substantial change as it faces major challenges in 2025. As sustainability, technology, supply chain complexities, and customer expectations reshape the landscape, the importance of skilled, adaptable personnel cannot be overstated.
The right talent will be essential for companies to navigate these challenges, making it a strategic priority to recruit, retain, and develop employees equipped to tackle the road ahead.

Over the next five years, a significant shift in consumer behavior is expected to reshape the Fast-Moving Consumer Goods (FMCG) market in the Benelux region. Several key trends are pushing companies to adapt swiftly or risk losing market relevance. Here are five key reasons for this transformation and the implications for FMCG companies.

In 2025, FMCG CEOs across the Benelux will face critical hurdles shaped by rapid market and operational changes. From insights gathered through discussions with 24 industry leaders, here’s a closer look at the top five challenges anticipated to shape their strategies, with examples from leading companies:

In de huidige verpakkingsindustrie is het verschil tussen succes en stilstand vaak te vinden in de kwaliteit van het salesteam. Oplossingsgerichte verkopers zijn niet alleen schaars, maar ook essentieel om in te spelen op de groeiende complexiteit binnen onze sector. Oplossingsgerichte verkopers zijn schaars op de Nederlandse markt in de verpakkingsbranche, en daar zijn een aantal redenen voor:

Managing a key account like Delhaize in the FMCG sector is a highly complex role, requiring a state-of-the-art onboarding plan. Many existing onboarding plans are inadequate, leading to poor performance and high turnover. For specialists in FMCG, this plan serves as a critical guide to ensure a successful integration into the role. It emphasizes deep product knowledge, P&L management, stakeholder mapping, and ongoing negotiation training, ensuring that KAMs are well-prepared to handle the challenges of managing a major retail account like Delhaize.

While the concept of social selling has been around for years, by 2025 it’s evolving into a more sophisticated strategy fueled by AI and automation.

Recently, we conducted a brainstorming session with 10 commercial management experts on the topic of why Interim Managers are more efficient than their permanent counterparts. I would like to share these ideas with you in case you have any uncertainties regarding future assignments.

These insights highlight the unique advantages Interim Managers bring to organizations, such as flexibility, specialized expertise, and the ability to drive change swiftly. By leveraging their skills, companies can achieve their goals more effectively and adapt to evolving challenges.

If you are considering future projects or assignments, I believe these perspectives could be highly valuable in making informed decisions. Please feel free to reach out if you would like to discuss these ideas further.

Wishing you the best of luck in your endeavors.

Het niet slagen in het aligneren van een directieteam kan ernstige gevolgen hebben. Wanneer directieleden niet gealligneerd zijn, ontstaat er verwarring over de prioriteiten, worden middelen ineffectief gebruikt, en ontstaan er interne conflicten. De organisatie verliest snelheid, besluitvorming wordt vertraagd, en er ontstaat een gebrek aan samenwerking. Uiteindelijk kan dit leiden tot een afname van innovatiekracht, lagere moraal onder werknemers, en zelfs verlies van marktpositie.