Als marktleider willen (en moeten) we continu op de hoogte zijn van de allerlaatste trends, ontwikkelingen en voorspellingen. Met name waar het gaat om Sales, Marketing en Digital. Daarom zitten onze professionals dicht op het vuur. De kennis, visies en meningen die we daaruit destilleren, plaatsen we met grote regelmaat hier op onze site, in social media en vakgerichte kanalen.
Discover how ChatGPT, an advanced AI-powered natural language processing model, is reshaping the marketing industry. Explore its practical applications and understand how marketers can leverage its capabilities to stay competitive in an evolving landscape.
Business is constantly evolving, and with quick technological improvements, marketing automation has taken center stage in how companies approach sales. While marketing automation has unquestionably benefited businesses, it poses an important question: Will it eventually replace the human sales force? In this article, we will explore some of the factors that are crucial for this debate.
In recent years, the popularity of private label has been on the rise. Private label, also known as own-brand products, are products that are manufactured by a third-party but sold under a retailer's name. This trend has been driven by a variety of factors, including changes in consumer behavior and overall price increases.
The role of wholesale has undergone a significant transformation in recent years. Traditionally, wholesalers acted as intermediaries between manufacturers and retailers, buying goods in bulk and selling them on to smaller retailers for a profit. However, the rise of e-commerce and the direct-to-consumer model has disrupted this traditional model, forcing wholesalers to adapt to changing market demands. Read more about our findings in our article below.
In today's business world, feedback has become an essential tool for leaders seeking to improve their decision-making processes and create a positive work environment. In this article, we explore various methods and tools that leaders can use to effectively solicit and incorporate feedback from their team members. By implementing these strategies, leaders can gain valuable insights, improve employee engagement and satisfaction, and drive organizational success.
In today's competitive job market, retaining top talent has become a critical challenge for organizations. Constructing and implementing effective strategies for retaining employees and building a strong and motivated workforce is essential.
Batenborch International frequently organizes events that allow professionals to learn with and from each other. Last week, we invited various HR Directors, Commercial Directors and General Managers to a Round Table in collaboration with Hovingh & Partners to provide their insights and knowledge on coping with the tight labor market.
We had the pleasure of meeting Victor Brummer, Commercial Director at Naïf Good Care. As an experienced leader, Victor will share his insights on the industry, market developments and his personal growth throughout the years.
De oplopende krapte op de arbeidsmarkt heeft grote impact op verkooporganisaties. Verkooptalent wordt steeds schaarser terwijl het aantal sales vacatures tot recordhoogte stijgt. Ter illustratie: de zoekterm ‘sales’ levert op Indeed ruim 49 duizend vacatures op (augustus ’22).