Als marktleider willen (en moeten) we continu op de hoogte zijn van de allerlaatste trends, ontwikkelingen en voorspellingen. Met name waar het gaat om Sales, Marketing en Digital. Daarom zitten onze professionals dicht op het vuur. De kennis, visies en meningen die we daaruit destilleren, plaatsen we met grote regelmaat hier op onze site, in social media en vakgerichte kanalen.
In the past years, there has been a shift from lifelong employment to changing jobs more rapidly. Currently there is a shortage in the labor market which makes it more important to retain top professionals in organizations. What can companies do to retain their top talent and make sure that people will stay in the company for a long time?
“Get the best out of yourself and explore new opportunities”
We had the pleasure of meeting Philippine van der Putten, CCO Hygos. As an experienced leader, Philippine will share her insights on the industry, market developments and her personal growth throughout the years.
“The most important thing in realizing change, is doing it with speed.”
We had the pleasure of meeting Lennart Sigterman, Commercial Leader at Signify. As an experienced leader, Lennart will share his insights on the industry, market developments and his personal growth throughout the years.
We had the pleasure of meeting Sabine van der Zanden, Retail Director Europe at G-star. As an experienced leader in the retail industry, specifically within fashion, Sabine shares her insights on industry developments and her personal growth throughout the years.
Batenborch International frequently organizes events that allow professionals to learn with and from each other. Last week, we connected various Commercial Directors and General Managers in a Masterclass on how to measure customer satisfaction to guarantee 100% retention in collaboration with Hovingh & Partners.
Batenborch International frequently organizes events that allow professionals to learn with and from each other. Last week, we connected various Commercial Directors and General Managers in a Masterclass on increasing conversion from opportunity to deal in collaboration with Hovingh & Partners.
What’s the use of a solid strategy, if it is not realized tactically? A question many companies – management teams and boards – are asking themselves right now. The past two years have been turbulent, to say the least, and it hasn’t ended yet. However, businesses have had ample time to redesign their plans to suit the “new normal” and answer to new needs. New market, product development, pricing, and general business strategies have been defined. As the demand, customer journey and target groups in many cases changed. These developments led to restructurings and management shifts, but as we hear from our network these are slowly reaching stability. From redefining strategy, the execution of these plans has now clearly taken the overhand. Companies are adapting their focus on realizing the 1-, 3-, 5- or even 10-year plans they have created.
“Marketeers need to be the crusaders against conventional, predictable and uninteresting work.” This week, we had the pleasure of meeting Robin de Bruijn, Head of Marketing Snacks Western Europe at PepsiCo. As an experienced leader in various strong FMCG companies, Robin will share his insights on the industry, marketing developments and his personal growth throughout the years.
We had the pleasure to meet Patrick Aalbers – Director of Growth and Marketing at Backbase, to deep dive into his career and personal challenges. Having worked for large multinationals like TomTom and Raet, he shares his experiences, mistakes, advice to younger marketing professionals and he elaborated on his management style.