Our client is a Belgian company, leader in its market and active in the automotive (B2B) and spare parts sector. Due to its significant growth in recent years and in order to realize its ambitions for the future, the company is currently looking for a Digital Marketeer for the BeNeLux region. Being based at the heart of the group's decision-making center, our partner offers you a real opportunity to make a real impact within the group, in addition to international exposure. What's more, you'll be delighted to know that 2025 represents a year of major investment.
" Set up and run lead nurturing programs, roll out and upgrade marketing automation initiatives per target audience based on their respective customer journeys (B2B & B2B2C)
" Manage digital marketing campaigns, on all channels;
" Measure and report performance
" Identify improvement opportunities, defining and implementing action plans for their realisation.
" Conduct regular SEO, SEA, UX / CX analysis
" Design and implement global social media strategy.
" Create, publish and disseminate engaging content, write copy for the website, social, e-mail and other digital channels.
" Coordinate external agencies in relevant projects, e.g. IT developers, media, …
" Minimum 3 to 5 years experience developing and implementing digital marketing programs - customer journey mapping & prioritisation, digital & social media marketing & publishing, website management, lead generation and nurturing, data analysis, dashboard setup and optimisation …
" Experienced user of marketing automation platforms & analytics (e.g. Google) & CRM (Salesforce)
" Customer-centric data driven mindset
" Basic knowledge of Adobe InDesign,Photoshop
" Well organized, strong attention to detail, able to manage several projects simultaneously.
" You have an excellent level of Dutch & French and a good level of English
" You are a multitasker
" You are a team-player but can work independently
" You are creative, open-minded and embrace new ideas
" Demonstrate very good writing skills
" You are organized, dynamic and motivated