Brand Manager

Poste

Mission
As a Brand Manager, you will be responsible for driving the growth and development of a well-established food brand within the Belgian market. You will work closely with the Marketing Manager and take ownership of the brand strategy, projects and activations. You will act as a true project leader, bringing together different internal and external stakeholders to translate consumer insights and market opportunities into impactful brand initiatives.

Responsibilities:
- Development and execution of annual brand plans, including positioning, communication and activation strategies.
- Leadership of innovation projects from concept to launch, based on consumer insights, market trends and growth opportunities.
- Management and coordination of creative, media and research agencies.
- Analysis of brand performance and market data, translating insights into clear and actionable recommendations.
- Oversight of campaign development across both digital and offline channels.
- Monitoring of competitive activity and identification of opportunities to strengthen the brand and drive growth.
- Management of the brand budget and efficient allocation of resources.
- Close collaboration with Sales, Trade & Category Management, Digital, Supply Chain and Controlling to ensure excellent execution.
- Identification of new ideas and opportunities, with a proactive approach to strengthening the brand and challenging the status quo.
- Coordination of internal and external stakeholders, ensuring clear alignment and timely, accurate execution of projects.
- Active contribution to the development and professionalization of the marketing team.

Profil

Education
- Bachelor’s or Master’s degree, preferably in a commercial, marketing or business-related field.

Languages
- Native proficiency in Dutch or French.
- Good command of the second national language and English.

Knowledge & Experience:
- Minimum 3 years of relevant experience in Brand Management, preferably within an FMCG environment.
- Strong understanding of brand management, consumer behaviour and the dynamics of the FMCG market.
- Strong analytical skills, with a good understanding of product P&L and the ability to translate market data into actionable recommendations.
- Knowledge of Nielsen and/or YouGov is a strong asset.
- Experience in developing and executing brand plans, campaigns and activations.
- Experience in managing creative, media and research agencies.
- Strong proficiency in Microsoft Office, particularly Excel and PowerPoint.
- A combination of analytical thinking and creativity, with the ability to communicate ideas clearly and convincingly.
- A proactive and entrepreneurial mindset, with a strong sense of ownership and responsibility.
- Excellent communication and stakeholder management skills, with the ability to bring different teams and partners together.
- Comfortable working both independently and collaboratively in a cross-functional environment.
- Genuine interest in food, consumer brands and understanding consumer needs.

Batenborch International is your international partner in Sales, Marketing, Human Resources and Digital Recruitment, Executive Search and Interim Management across Europe & Africa. Performing by a candidate-driven, pro-active process. Operating within the branches Consumer, Industry, Services, ICT or Healthcare.