VP Marketing / Marketing Director EMEA - APAC

Our client is a global Industry market player and well known for its established, trusted portfolio of brands, offering end-to-end solutions for Industry markets worldwide. Grounded in years of history and strong heritage, the organization transformed - or is transforming - from a conventional, traditional business to an omni-channel oriented platform business.


The VP Marketing will be responsible for developing and executing a comprehensive global marketing strategy for the business which will focus on creating outstanding consumer engagement at all levels. This strategy will recognize the importance of relationship marketing and will effectively utilize technology to identify new markets and customers.

One will be working closely with the Field Vice Presidents to ensure sales goals, objectives and customer/market strategies are in alignment with the corporate strategy. As well will one be responsible for overseeing marketing communications including branding, public relationship, advertising, white papers, trade shows, seminars, sales support, analyst and market research management and web site design and content.

Doing so, the VP Marketing has a leading role in the Digital Transformation of the company, by driving the implementation and use of marketing related technologies as well as creating the required performance and business metrics to ensure sales and marketing are maximizing its return on investment.

Within this role, you will also be managing, coaching and developing an engaged marketing team (of approximately 25 fte) which is committed to working in a collaborative, hands-on work environment.


- 10+ years experience in a senior leadership marketing role as part of a high- performance marketing and consumer-focused organization
- Proven trackrecord in database marketing, data management, business intelligence, customer segmentation and B2B lead generation
- Knowledge of the B2C industry is required
- Has an understanding and familiarity with new media initiatives that drive consumer engagement and revenue creation
- Has demonstrated creativity in the concept development of innovative and effective marketing programs
- Outstanding digital marketing skills, knowledge of salesforce and lead generation are key in this position!

- International experience is critical for success. Specific market knowledge of Canada, United States, Europe, & Asia and Emerging markets experience would be an asset

Batenborch International is your international partner in Sales, Marketing, Human Resources and Digital Recruitment, Executive Search and Interim Management across Europa & Africa. Operating with a candidate-driven, pro-active approach. Active in Consumer, Industry, Services, ICT and Healthcare

VP Marketing / Marketing Director EMEA - APAC

  • Ref:NL001348
  • Fonction : Marketing
  • Secteur : Industry
  • Lieu : Netherlands