Senior Brand Manager (m/w/d)

Poste

An international marketing position that combines solid Dutch business acumen with having the right strategy for brands, communications and innovation.

As "Senior Brand Manager" you are the 'spider in the web' when it comes to managing and energising of multidisciplinary teams. It involves combining long-term brand development with short-term activity for the strategic focus country that is Germany. You are also expected to help shape the brand strategy and positioning of the brand in Germany.


Responsibilities:

- All short-term and long-term marketing activities for the brand

- Ensure the brand grows in Germany in line with the strategic targets

- Management of the (multidisciplinary) Business Team Germany

- Portfolio & Pricing strategy

- Innovation / product development including activation in stores

- Brand strategy and positioning

- Visual identity of the brand in Germany

- Ultimate responsibility for all communication and the right media mix for the brand in Germany, including shopfloor



Supervisor:
Marketing Lead


Location:
Home office and presence days in Huizen (NL)

Profil

Languages:
- German (native)
- English (fluent)
- Dutch (nice to have)


Education:
- University degree in marketing

Experience:
- At least 6-10 years of marketing experience in FMCG, Business to Consumer
- Managing multidisciplinary teams and leadership
- Innovation/product development, communication & activation, including shopfloor