Brand Manager FMCG

Our client is an international FMCG company that brings together a multi-local reality with an entrepreneurial and innovative spirit to boost the various local brands in their portfolio. They shaped and support several local heroes since their creation some 80 years ago.



Together with the marketing manager, create, execute and evaluate an insight-led category- brand marketing and commercial plan, which delivers category & brand growth, share and financial goals, in accordance with the company's ambition & strategic marketing plan.

Support the marketing manager in daily business management, execution of brand strategies and business analysis.


- Identify & understand key drivers and barriers of category/brand consumption and purchasing behaviour.

- Provide quality input for annual brand audit and conduct regular market analysis (Nielsen, GFK) to have deep understanding on brand measures, competition, media and consumer behaviour.

- Support the marketing manager in creating a brand vision, positioning and strategy. Identify key risks and opportunities and make recommendation how to tackle.

- Develop, together with the marketing manager, an innovation pipeline (up to 5 years) taking into account both consumer insights and retailer priorities/needs.

- Develop path to purchase per brand based on identified trial and purchase barriers. Allocate and prioritize annual budgets and activities accordingly. Identify key role per touchpoint and ensure consistent execution. Outcome should be a focused integrated plan (communication and commercial) with emphasis on overall plan sufficiency and ROI.

- Manage agencies and ensure consistent and on-briefing execution.

- Lead the perfect execution of the brand communication and commercial plan.

- Act as true expert on brand and category for the organization. Support the business leader in the preparation business meetings and management reviews


- Develop a strong growth strategy, revert the current declining trend (brand and category).

- Develop and implement an innovation/renovation pipeline to accelerate and secure future growth.

- Optimise marketing and trade investments by challenging the status quo. Identify key priorities and barriers to overcome. Keep close eye on plan sufficiency and ROI.



Master degree in economics and/or marketing.


- Dutch: professional level.
- French: professional level.
- English: professional level.


- You have minimum 3 years of marketing experience in a FMCG company.
- You have a first Brand Manager / Product Manager experience.
- You have a good knowledge of the Belgian retailers, by experience.
- You are able to set up profound data analysis (Nielsen, Gfk…).
- You are familiar with the development of media plans (TV, digital…).


- You can relate to the values of the company: ownership, joy, doing good for people around you…
- You have a good general knowledge of management, analytical skills and a good commercial feeling.
- You're a self-starter that can work in and independent way.

Brand Manager FMCG

  • Ref:BE053281
  • Fonction : Marketing
  • Secteur : Consumer Goods
  • Lieu : Antwerpen , Belgium