Brand Manager

Our customer is one of the most important producers of Belgian chocolates and chocolate specialties. Their wide range of chocolates, truffles, bars and tablets is mainly sold abroad to both retailers and travel retail players. From this existing (more than 50 year old) network, they are working on an ambitious international expansion plan.



As Brand Manager you will be responsible to:

- …contribute to the growth of the top 20 retailers in terms of revenue, margin and volume.
- …introduce innovations and create synergies between the different departments and the clients.
- …analyse the available data (internal and external).

The Brand Manager will report to the Global Marketing Director.


- You will lead the development of the commercial guidelines and marketing investment, which translates the business strategies into investment priorities.

- You will review priorities and agreed actions with the sales team on a regular basis (eg. monthly) for the different brands and propose actions to fill potential gaps (only top countries/top customers). You will also track and review status of agreed actions and align investments/resources with the management.

- You will also consolidate needs and develop tools (e.g. new pack type/pack sizes, displays, POS material) to meet business needs. If possible, you will try to drive scale (assistance foreseen within the team to help on the execution of the materials).

- Furthermore, the Brand Manager has to understand retailer dynamics and anticipate on opportunities within the design of initiatives.

- You will act as contributor in the annual business cycle, giving prospective on cost-price increase opportunities, marketing investment challenges…



Master's degree.


English: professional knowledge.
Dutch: good knowledge or the will to improve Dutch.


You have at least 5 years of experience in an international FMCG company.
You have experience working directly with retailers (as Key Account Manager, Shopper Manager, Category Manager…).
You have experience in an analytical commercial role (eg. Product Manager, Category Manager…).
You have a strong connection with sales teams (understand retailer's needs, explore new commercial opportunities).
You are familiar with financials, price structures and P&L management.


You have a proactive mindset.
You are an entre- and intrapreneur; you know how to seize opportunities; you know how to understand and improve internal processes.
You are known for your commercial flair; customer-oriented thinking, presenting, negotiating ... are among your core talents.
You are an autonomous worker and an independent problem solver. You are also an initiator who does not shy away from innovations or novelties.
You are creative and know how to come up with original out-of-the-box thinking.

Brand Manager

  • Ref:BE053220
  • Fonction : Marketing
  • Secteur : Consumer Goods
  • Lieu : Gent , Belgium