Trade Marketing Manager


With production facilities in Germany, Brazil, New Zealand, and the US, our client employs more than 3,500 people around the world. The company is not only no. 1 in the US, but also the world's fastest-growing manufacturer of meat snacks.


The Trade Marketing Manager will be responsible for all BTL activities for the brands in the respective countries, whereas Germany is the biggest market today.
It will be the responsibility of the person to create the important link between ATL and BTL, to create awareness and to structure today's activities. The Trade Marketing Manager will develop a Trade Marketing strategy, implement best practices models and create a framework accordingly, is responsible for the budget and execution of the planned activities.
Key Responsibilities:

" Leverage shopper/consumer insights based on consumer/shopper barriers, beliefs and behaviours
" Translate insights into the channel/POS activations relevant for consumption occasions
" Understand and link category, portfolio, and brand strategies with channel strategy
" Understand and give input into distribution and route-to market models
" Develop channel segmentation and identify focus brand SKUs per channel
" Lead analysis of channel profitability data
" Develop channel strategy analysing channel attractiveness, brand/channel relevance, prioritizing channels and 3-year planning for priority channels
" Develop and track yearly channel activation plans, brand activations and yearly commercial calendars
" Provide input to development of standards for POS execution and sales folders
" Train sales people, manage commercial CapEx and merchandise material, evaluate activities and share learnings


Act as a locomotive that consistently drives profit and market share growth ensuring:
o Occasion-driven right packs & price mix in different channels
o Disruptive & distinctive brand visibility on the shop floor
o Impactful brand activations & promotions based on consumer/shopper/customer insights
o Right tools & standards for excellent outlet execution by sales force
o Efficient tools/programs for building proper engagement/relations with customers and distributors

Reporting to:

Senior Manager Brand, Germany and Benelux





- German: native
- English: fluent


- Academic degree


- Min. 5 years in FMCG Food Marketing, of which a min. of 2 years in Trade Marketing
- Experience in leading shopper and consumer insights and channel strategy development, including:
o Channel segmentation
o Channel profitability
o Channel Activation
- Thorough knowledge of the German retail market in Food, including Discounters
- Experience in activating specific BTL / In store customer programs
- Experience in tool development for outlet execution
- Experience in leading projects
- Understanding of portfolio and brand strategies, routes to market and customer engagement
- Knowledge of the European FMCG market (Retail and Convenience) would be nice to have
- Knowledge of impulse category/snack category would be a nice to have
- Experienced in working with international brands

Informations :

Ref: DE02203

Function : Marketing

Sector : Fast moving Food

Location : Amsterdam , Germany