Competitive Intelligence Manager


Our client is an American multinational that provides food, agriculture, financial and industrial products and services to the entire world.



The Competitive Intelligence (CI) Manager is responsible for the development & execution of competitive research & insights regionally. As a CI Manager, you will support decision-making and leverage this knowledge within the global Group while focusing regionally on the EMEA texturizing business. You are expected to enhance future competitiveness by producing intelligence that fosters well-informed executive decision making and support formulation of strategies, tactics & price setting. Building strategic insights while dealing with high degree of uncertainty is vital for this role.


Drive competitive intelligence

- Develop and maintain a systematic, analytical and structured approach of CI to guide key decision taking with regard to internal (sales) and external sources
- Nurture the human network and master the CI code of conduct while ensuring that the organization's intelligence & information gathering activities are undertaken using ethical & legal techniques.
- Advance competitor financial analysis and comparison, coordinate benchmarking and consolidate product/portfolio information, coordinate competitor game plan and SWOT creation.
- Support consolidation of market outlook including customer and segment trends including Total Market Analysis.
- Work with product line managers and with peers to consolidate the total view.
- Present recommendations based on appropriate data and disseminate information on a continuous basis.

Strategic Planning

- Utilise expertise and market research strategies to help identify opportunities for growth in an assigned market or business.
- Follow end markets or customer groups to support identification of present and futures market needs.
- Stay abreast of competitive activity & developments in opportunity growth areas and create a forward-looking view on impact on our business.
- Directing business insights to include social, technological, environmental, economic and regulatory factors.
- Disseminate information on a continuous basis to inform the organization and guide decision making.



University degree (Masters).


Fluent in English (verbal and written) with additional languages as an advantage.


- Minimum 7 years of professional experience in a business environment.
- Familiarity with food and beverage markets and knowledge of the product portfolio of the company.
- Project Management skills and strong Excel and web researching skills.
- Proven experience with initiation and supporting strategic processes.


- A deontological detective who gathers information in an efficient way and builds a story with it.
- Systematical, analytical and structured mind-set with an affinity to working with numbers.
- Quick learner with the capacity to move from broad to specific and vice versa.
- Team player and encourages constructive debate to build relationships with internal stakeholder.
- Flexible attitude and receptive to new ideas and approaches.


- Analytical, conceptual thinking
- Vision
- Building relations

Informations :

Ref: BE053096

Function : MkgtResearch/Intelligence

Sector : Industry

Location : Belgium