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Batenborch & WeForest: A Collaboration to fight Global Warming

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Batenborch has been sending paper holiday greeting cards for so long that it’s about time to start thinking green, so this season, we are offering our network the chance to plant a tree for free to help save the Earth and provide a safer future for the little ones.
This year’s “Plant a tree” holiday greetings initiative in collaboration with Weforest is just the kick start of a long-term collaboration with the outstanding NGO that has taken the responsibility of limiting the global warming cap to 2°c and to make the earth cooler for both humans and their fellow four legged friends in a bio-diverse environment for all.
There are 2 locations where we can plant trees, so we chose India as our starting point, at least for the first 2 quarters of 2016. We are a people-driven entity, and we like to empower people as a first priority.

But how is planting more trees helping to keep the global warming cap at 2°?

Trees are the best known ‘technology’ to cool our planet: they absorb the excess CO2 from the atmosphere, which for the first time in human history has passed the milestone level of 400 parts per million (ppm). 50% of a tree’s biomass is actually carbon!

Forests also make clouds by releasing water vapour and microscopic nuclei in the atmosphere, which through a high albedo effect, reflect the incident solar radiation back into space. Research suggests that adding 20 million km2 of forest could create an additional 2% cloud coverage over the entire planet, buying us time on global warming.

How is it gonna happen?
Any candidate who goes through an interview with Batenborch is offered 1 tree to plant, and every customer receives 50 trees following the assignment start. Simple!

Where are the trees planted? And what direct impact would it have?

India | We empower indigenous women to save the Khasi Hills forest, also called the “Scotland of the East”.

Brazil | By building green corridors we preserve biodiversity and the habitat of endangered species.

Do you want to know more about WeForest and its activities? Take a look at their website.

Jessica Vetsuypers
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